Welcome to the Portelli Pop Icons Collection

Music is the language of youth culture, the vehicle by which a generation finds and expresses it's unique identity and aspirations.

The Portelli Pop Icon collection starts with Frank Sinatra as the first musical icon to be adopted by teenagers in the new radio and television world.

The 18 pieces I have chosen for this collection have been selected because they represent a cultural shift and are therefore a milestone along the route that is a documentary on social history spanning 6 decades.

In order to bring this collection into the public domain I chose to present my concept to the Dragons' Den panel of entrepreneurs, which could either sink the boat or bring the project into the public eye at a level I have aspired to for the last 30 years.

The unveilling of the full collection will be at The Mall Galleries, London on June 25th 2009.